LitFUSE Publicity

Over the years, a large part of our day has been dedicated to helping our authors and publishers better understand social media. While we at Litfuse have been knee-deep in Twitter clients for years, many may have just discovered the beauty of FBML (Facebook Markup Language).

Some may ask, "What's a twitter?", while others hire us to publish their various blogs and manage their multiple profiles. Because of this, we prefer to build a custom flight plan of social media services for each client based on their needs, goals, and budget. However, here are basic package ideas that you can use as starting points:

• The Chick

  We start out with a personalized blog, Facebook, Twitter, Good Reads, Amazon.com, Shelfari, YouTube channel, Flickr, etc.... If you aren't set up, we’ll open accounts for you. We build content, add your brand, and begin building a list of friends and fans to start you off in the right direction. This can include things like branded profiles, blogging, integration, customized widgets, microsites, landing pages, and a customized map of where you are headed.

• The Layer

  This package includes everything in The Chick package but also begins to carry some added weight. Here we add daily monitoring of your conversations. We engage as you, answering questions, posing questions, joining others' conversations, and keeping you active and "fresh" online through status updates and ghost blogging. Because of the constantly changing social media "hotlist", we also evaluate and test the next "big thing".

• The Roaster

  This old lady includes everything in the first two packages, as well as everything you need to rule your online roost. Managing your online reputation, growing your audience, add additional profiles and kick the engagement into high gear. We will begin to profile and pursue defined interest groups in certain areas. We will add up to an additional 30 profiles and manage them. Your monthly activity online will include at least 30 tweets, 5 pictures posted, 2 videos uploaded, 4 blog posts and at least 10 Facebook or Myspace updates.